AI Insights · Timothy · January 2022
Convenience Stores Apps Performance in Central America Q4 2021
Top 5 Convenience Store apps in Central America saw varied performance in Q4 2021, with notable trends in downloads and active users across the unified platform.
In the fourth quarter of 2021, the top five convenience store applications in Central America displayed diverse performance trends on the unified platform, encompassing both iOS and Android data. Below is a detailed analysis of their weekly downloads and active users, based on data from Sensor Tower.
mi OXXO exhibited significant growth in weekly downloads, starting at 17.6K in late September and peaking at 106.8K by the end of October. The app's downloads then stabilized, averaging around 85K to 87K per week through December. Weekly active users followed a similar upward trajectory, beginning at 46.4K and reaching a high of approximately 175K by early December, before slightly declining to 165.2K by the end of the year.
7-Eleven Mexico saw a steady range in weekly downloads, fluctuating between 3.7K and 5.7K throughout the quarter. Active users for the app started at 7.7K in late September, experienced a minor dip in October, and then rose to around 7.8K in early December, maintaining a stable user base of approximately 7K towards the end of the year.
Dollar General showed modest weekly download figures, ranging from 123 to 497. Despite the low download numbers, the app maintained a consistent number of active users, starting at 3.2K and peaking at 3.9K in mid-November, before slightly decreasing to 3.5K by the end of December.
VayVen Express experienced a gradual increase in weekly downloads, beginning at 114 in late September and reaching a peak of 444 in late November. The app's downloads then tapered off, averaging around 200 in the final weeks of December. No data on active users was available for this app during the quarter.
The 99 Store displayed varied weekly download numbers, with significant spikes in early November and late November, reaching up to 444 downloads. Active users for the app increased from 188 in late September to a peak of 472 in late November, before settling at around 310 by the end of December.
For more detailed insights and comprehensive data analysis, visit Sensor Tower.
